Want a brand idea that makes people stop scrolling? YOU DON'T NEED A $1M BUDGET... You need one good visual promise
READ THIS IF YOU'RE A 'BORING' BUSINESS (This YouTube ad has been viewed 206M times)
Contents
The Purple brekdown
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What do you get when you mix a quirky infomercial, a raw egg, and a scientist in a white wig?
Apparently: $100M in sales. In 14 months.
The Purple’s “Raw Egg Test” didn’t just sell like crazy after the ad; they exploded into mainstream media.
They literally made memory foam the enemy.
Then cracked an egg on it. (Yes, on purpose.)
Let’s break down how The Purple slept its way to the bank:
Viral Moment
Purple wasn’t the first bed-in-a-box. Casper, Tuft & Needle, Leesa — all beat them to the punch.
But Purple did something else, instead of minimalist branding or sleep science buzzwords,
They made a weird YouTube ad that looked like it came from the future and the 90s at the same time.
They threw out “high-end luxury” language…
And made their competitors look like stale, overpriced marshmallows.
Their weapon of choice? A “Goldilocks”-style scientist (with 30,000 eggs) proving Purple’s tech didn’t suck.
What’s your brand’s weapon?
Core Marketing: Demo-Driven Performance Branding
Purple didn’t try to create a better mattress ad. They went for a ‘memeable’ science experiment.\
That’s how you win on YouTube.
Their slogan wasn’t “Best Sleep Ever.” It was an infomercial-sized flex disguised as chaos:
“The Only Mattress That Passes the Raw Egg Test”
They even made up a material name: Hyper-Elastic Polymer
(Sounds made up? It is. But also… it isn’t.)
Purple’s ad didn’t just go viral for the lolz. It was a product demonstration + comedy sketch + an infomercial in one.
~It taught you how mattress pressure points actually work
~It made other mattresses the bad guy
~It gave you a story to repeat to your roommate
Purple sold through proof, not hype.
The Challenge
In 2015, two engineer brothers launched Purple with a squishy mattress made from Hyper-Elastic Polymer™, a cool invention, but hard to explain.
Invented by two brothers in Utah with backgrounds in aerospace tech and cushioning for wheelchairs.
Not sexy. Until they made it so
They needed something different.
“Out-perform competitors using one, clear, visual test — and make it funny.”
Just like Blendtec’s “Will it Blend?” OR Squatty Potty’s “Pooping Unicorn”
OR Liquid Death’s “murder your thirst” chaotic campaigns
Purple nailed the formula
~ Take a boring product
~ Add a quirky, unforgettable visual
~ Go from zero to IPO
The big idea? Entertain first, sell second. ALL businesses can be marketed with modern humor
👋 Hit ❤️ if this helped!
Want to Go Viral Too?
Purple didn’t go viral by telling you their tech was great.
They went viral by proving it. With eggs.
Now, Purple is the mattress company you didn’t know existed until you saw an egg survive a 5-foot drop.
Don’t skip the visual test that sets you apart. People learn from visuals way more than words. Utilize that ↓
Here's how to, with Example Ideas
💡 Prompt
“Act like the creative director behind Purple’s viral Raw Egg Test. I run a brand called [Your Brand Name] in the [Your Industry]. Give me 3 wild, quirky demo ad concepts that visually prove my product’s main benefit in a hilarious, science-meets-TV style way. Each should include a clear demonstration idea, a bold claim, and a script hook to start the video.”Steal it. Paste it into ChatGPT. You’re welcome.
Key Takeaway
Don’t sell your product, demonstrate it in a way no one can forget.
If it feels too weird, too risky, or dumb to pitch in an imaginary boardroom…
You’re probably on the right track.
Fun fact
When filming the ‘Raw Egg Test’ ad, the Harmon Brothers cracked over 300 eggs on camera.
The team even joked they smelled like an “omelet factory” by the end of it. One scene took 17 takes, just to get the egg bounce perfect.
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