This Landing Page Tweak Got A Brand $21k/m in sales (With The Same Traffic)

TL;DR: The new page didn’t introduce new features or offers, it simply restructured the copy, layout, and proof points. That alone increased the conversion rate by 64% | CrazyEgg

Viral Moment

Crazy Egg, a visual analytics tool, hired CRO expert Peep Laja to improve conversions.

He simplified the headline, added social proof, and made the page user-first. Same traffic. But a better story.

The page transformed into a silent salesperson, earning over $ 250,000/year in extra income.

A clear, benefit-driven homepage with testimonials and callouts outperforms flashy design.

Marketing Type

Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors who take a desired action

(Like signing up, buying, or clicking a CTA)

By testing and refining elements like copy, layout, branding, and messaging.

💡 CRO Prompt for Website or Social:

Rewrite my [homepage/landing page / social profile bio / CTA] so it: Grabs [] attention in 3 seconds, Clearly states the main benefit or transformation, Includes proof (stat, testimonial, or name-drop), and Ends with a low-friction, high-value call to action.

Optional additions: “...based on what my target audience is already searching for or struggling with.” “...without changing my offer, just the way it’s communicated.”

Example Use

If someone runs a fitness brand:

“Rewrite my homepage hero section so it hooks busy professionals in 3 seconds, promises visible results in 30 days, includes a client quote, and ends with a CTA that doesn’t feel salesy.”

AI/ChatGPT Results:

❌ Before (Typical Fitness Homepage):

“Welcome to FitPro. We offer personalized fitness plans to help you reach your goals.”
[Start Now]

Why it underperforms:

• Generic opening → doesn’t grab attention

• No timeframe or transformation

• No proof or personality

• CTA is vague and high-pressure

✅ After (Prompt-Driven Version):

“Lose the belly, keep your weekends. Get lean in just 30 days — even with a 9–5.”
“I finally found something that worked with my schedule — I dropped 12lbs without quitting pizza.” — Amanda R.
👉 Take the 30-Day Fit Test (Free)

This kind of copy rewrite boosts conversions significantly, often by 30–60% or more, depending on the original.

The Challenge

Crazy Egg’s old homepage was vague and design-heavy; their software benefit is also really niche.

Visitors didn’t understand what they did by just skimming (A big red flag).

Funnily enough, I’m writing about myself. I was a ‘visitor’

I visited Crazy Egg a few years back and was so confused, but when I understood what they do, I went, ‘This is an amazing tool!’

True story.

Their previous headline was “Confessions of a Google Analytics Addict.”

How bad was that?

Can visitors of your site or account skim through it and understand what you offer? And see that it’s valuable too?

Revenue Data (as reported by Crazy Egg):

• (Before Redesign) Conversion rate: 13%

• (After Redesign) Conversion rate: 21%

• Difference: +64% increase in signups

• Additional monthly revenue: + $21,000/month

• Annualized revenue increase: $252,000/year

What can I change now? (Steal what works)

~ Your new headline should focus on a specific benefit

~ Use visual hierarchy to gently win over visitors. Benefits above everything

~ Gain user trust (Testimonials, consistency in branding, e.t.c)

~ Change your generic ‘‘Try now” buttons into an action like Crazy Eg’s “Show Me My Heatmap”

Key Takeaway

Clarity > creativity. Your homepage headline should promise a result, not describe a feature.

Hit Like ❤ If this was at all insightful, thanks