Stop Repelling Clients! How to Write an "I Help" Statement That Attracts Your Ideal Customer
Why Your Bio Is Repelling Clients (and How to Fix It in 10 Words or Less)
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Let’s be honest, if your “I help” statement feels vague, too long, bloated, or robotic… people will scroll past you.
Why? Because this isn’t just about bios. Your “I Help” statement isn’t just a tagline; it’s your brand’s crucial first impression.
Get it right, and clients will lean in. Get it wrong, and they’ll scroll past 😬
WHAT’S SO IMPORTANT ABOUT AN ‘I HELP’/ ‘WE HELP’ STATEMENT?
It’s usually the first sentence people see on your site or social.
It tells dream clients: “Yes, I can help you, clearly and confidently.”
It filters out the wrong people and pulls in the right ones.
If it’s fuzzy or over-explained? They’re gone.
The “I Help” Statement Framework
A good one-liner has 3 rules only:
1. Keep It Short
Think 10 words max. This is your label, not your life story. No paragraphs. Don’t try to put in filler words.
And stop trying to sound smart (Aboid ‘big’ or clever words to impress newcomers, trust me, no one is impressed, just confused.)
2. Show the ROI
Clients don’t pay for your process or product. They pay for what they get in the end.
“I help coaches book more calls.” ✔
“I help purpose-driven creatives realign with their internal compass.” ❌
3. Use Simple Words
No jargon. No “alignment.” No thesaurus flexing. If a 14-year-old can’t understand it, rewrite it.
Real Fixes: From Blah to Booked
“I help corporate women reduce stress, sleep better, and reach their full potential.”
“I help corporate women work less and earn more.” ✔
“I help women with depression discover the ideal self-care ritual to feel happy, healthy, and resilient.”
“I help women with depression feel happier.” ✔
“I help mom entrepreneurs build self-esteem, gain energy, and transform their lives.”
“I help mom entrepreneurs level up.” ✔
Key Takeaway 🗝
Your ‘I help’ statement is not a slogan; it’s your filter.
It should stop the scroll, initiate a feeling, and scream, “you’re in the right place.”
Want to write yours the easy way? (100% based on the concept of this post)
👉 Grab the free workbook with plug-and-play prompts that do the heavy lifting.
Take action now. Revise your current ‘‘I help’’/ ‘‘We help’’ statement below.
Build Your Irresistible “I Help” Statement — A 10-Word Pitch Workbook Now you can create a statement that communicates your value, attracts your ideal clients/customers, and ultimately grow your business.
Your turn: Drop your “I help” / ‘‘We help’’ statement below 👇
Then: Leave it in the comments and I’ll personally do the prompting for you 🖋👩💻
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